Responding to the demand of Destination Marketing Organizations (DMOs), travel companies and the world’s largest brands, world-leading travel publisher and globe-spanning digital travel media company, Lonely Planet, has announced today (25 February 2020) that its content will be available for third parties to consume and integrate into their own platforms. Since its inception 47 years ago, travelers have looked to Lonely Planet for in-depth travel advice they can count on. Today’s launch of Lonely Planet Content Licensing means that for the first time, third-parties will be able to access Lonely Planet’s world-renowned travel content programmatically for their own use.
Available to Lonely Planet’s partners from today, this innovative content solution permits instant access to more than 8,000 curated city guides, which will enable travel brands to elevate their user experience and the effectiveness of their digital properties by offering expertly curated travel information to their users.
The launch of Lonely Planet Content Licensing follows Lonely Planet’s acquisition of ArrivalGuides in 2019. It is the latest in a series of new ventures by the beloved travel publisher as the company seeks to explore adjacent business opportunities under the new strategic direction of Luis Cabrera, who was appointed as CEO last year.
Lonely Planet’s CEO, Luis Cabrera, explained, “This is the next stage of our acquisition of ArrivalGuides coming to fruition. Research suggests that travelers are more inclined to book a trip if valuable destination information is provided throughout the funnel. We sit on top of the largest expert-curated travel data repository on earth, so enabling our partners with that content as a service makes perfect sense.”
Lonely Planet Content Licensing offers travel companies a fully customizable content solution fit for the personalized experience expected by today’s travel audience. By filtering points of interest into categories such as do & see’s, restaurants, shopping and bars and nightlife, Lonely Planet’s content offers a diverse perspective on the thousands of destinations it covers. It also provides a comprehensive range of themed lists and collections covering everything from adventure travel and festivals to beaches, road trips, or family holidays.
CEO of ArrivalGuides, Magnus Aideborn, who will lead this effort, added, “We are thrilled to add the most trusted voice in travel to our offering which will make us one of the world’s largest programmatic distributors of destination content in the B2B space. This new product brings tremendous opportunities to the table, and it can be a game changer for the entire industry. I see a bright future ahead.”
Seeking ways to serve the expectations and demands of today’s travelers and client partners, Lonely Planet plans to continue evolving this world-class destination content platform by soon adding influencer content from its Pathfinders program.
“Just like our recent launch of Lonely Planet Experiences,” continues Cabrera “we will continue exploring opportunities to bring our brand to life beyond our beloved guidebooks.”