Retain

Ensure loyalty and retain travelers

Ensuring that customers have an unforgettable travel experience, as well as making sure you retain travelers, is a huge challenge in today’s digital environment. By implementing dynamic travel content throughout the travel life cycle,  you are able to persistently assist customers on their journey – all the way from the research phase to the actual trip – and keep them coming back for more.

Reach customers throughout their journey

Being useful throughout the entire customer journey is central to increasing customer retention. This includes being present and useful even after the visitors have booked their trip. By providing valuable travel content all the way from the research phase to the actual trip, you are able to capture more consumers throughout and improve the likelihood that they subsequently return to your site.

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of travelers are more inclined to book a trip if valuable destination information is provided

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of travelers will book a trip faster if destination content is integrated on the booking site

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of travelers will return to the website where they booked their trip if destination content is included

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of travelers would recommend the website to friends and family if it includes destination content

More travelers will return to a website if it has integrated travel content

Providing customers with useful travel information has proven to be a winning concept if you want to retain travelers. In a survey about destination content, 37% of travelers would return to the same website where they booked their trip if the site contained destination content.

Source: Customer survey of 3,000 visitors to arrivalguides.com, conducted by ArrivalGuides in June 2019.

Customers want location-specific content when visiting their destinations

78% of customers want location-specific content when visiting their destination. By offering in-destination time-savers, recommendations and trustworthy information, you can better your relationship with your customers and increase customer loyalty.

Source: How OTAs can optimize conversions, 2019, Travelport

lonely-planet-travel content licensing retain travelers statistics
lonely-planet-travel content licensing retain travelers statistics

More travelers will return to a website if it has integrated travel content

Providing customers with useful travel information has proven to be a winning concept for better retention. In a survey about destination content, 37% of travelers would return to the same website where they booked their trip if the site contained destination content.

Source: Customer survey of 3,000 visitors to arrivalguides.com, conducted by ArrivalGuides in June 2019.

Customers want location-specific content when visiting their destinations

78% of customers want location-specific content when visiting their destination. By offering in-destination time-savers, recommendations and trustworthy information, you can better your relationship with your customers and increase customer loyalty.

Source: How OTAs can optimize conversions, 2019, Travelport

Quality is key

Quality is key when it comes to retaining customers. Unless visitors feel that the travel content adds significant value to their journey, they will not become loyal users. Our content licensing solutions feature reliable, informative and inspiring Lonely Planet content, carefully curated, proof-read and updated by our expert authors and staff – all to ensure maximum quality.

  • More than 200,000 points of interest
  • More than 8,000 destinations
  • Inspiring and eye-catching imagery
  • Up-to-date and relevant content
  • Local and specific information
  • Geolocation for each point of interest
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Retention in practice

Integrating travel content post-purchase is a great way to solidify customer relationships. After all, by being present during your customers’ journeys, you are able to meet them during the peak of their travel experience and increase user engagement. This might look like leveraging content to produce high-quality newsletters to be sent out to existing customers or, like Webjet, integrating downloadable destination guides into post-booking emails. 

In Webjet’s case, these guides make up 16% of all clicks to travel guides, emphasizing the powerful traction that destination content can generate, even after the point of purchase. “The increase we see in clicks thanks to the integrated guides is great and demonstrates that customers find value in this information to assist and inspire their trip.”  Hayley Rathbone, Marketing Manager Webjet.

A case study by ArrivalGuides – a Lonely Planet company

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Going beyond conversion

Integrating travel content post-purchase is a great way to solidify customer relationships. After all, by being present during your customers’ journeys, you are able to meet them during the peak of their travel experience and increase user engagement. This might look like leveraging content to produce high-quality newsletters to be sent out to existing customers or, like Webjet, integrating downloadable destination guides into post-booking emails. 

In Webjet’s case, these guides make up 16% of all clicks to travel guides, emphasizing the powerful traction that destination content can generate, even after the point of purchase. The increase we see in clicks thanks to the integrated guides is great and demonstrates that customers find value in this information to assist and inspire their trip.” Hayley Rathbone, Marketing Manager Webjet.

A case study by ArrivalGuides – a Lonely Planet company

You'll be in good company

Hundreds of the world’s leading travel brands have implemented Lonely Planet and ArrivalGuides’ content licensing solutions to deliver results, drive customer loyalty and put them front and center in the travel space.
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Retain travelers

Want to ensure that you are retaining your travelers? We’re here to help.